Recently, Doublestar Tire officially launched its HEADWAY tire series in Phnom Penh in cooperation with its key local partner. Mr. Chen Gang, Chairman of Doublestar (Cambodia) Factory, Ms. Deng Ling, General Manager of the Overseas Development Department, and Mr. Xie Tao, Asia-Pacific Regional Director, attended the event. They conducted in-depth exchanges with guests, local partners and terminal distributors. Leveraging the local manufacturing advantages of the Doublestar Cambodia factory, the launch further consolidates HEADWAY’s market foundation across Cambodia and Southeast Asia.

Doublestar’s Headway partner boasts over 30 years of experience in Cambodia’s tire sector with nationwide distribution networks. Adhering to the concept of “national pride, local products, and national benefits”, it is committed to building HEADWAY into Cambodia’s top local tire brand. Through intensive online and offline promotion over the past year, HEADWAY has quickly gained high local popularity. The partner maintains full trust in Doublestar’s product quality and intends to deepen long-term cooperation.

At the event, Ms. Deng Ling shared its strong R&D capabilities and mature manufacturing experience. Insisting on localized operation, the brand provides global users with high-quality, high-performance and differentiated tire products. She thanked local teams and distributors for their support, and promised to continuously deliver premium products and professional services for the Cambodian market.

Mr. Xie officially unveiled HEADWAY’s star product lineup. The HH316 passenger tire features optimize tread design for reliable dry and wet braking, adapting well to Cambodia’s rainy road conditions. It adopts five-pitch noise reduction technology for quiet driving and an upgraded structure to reduce heat generation and extend service life. The HU906 high-performance sports tire delivers outstanding safety and handling performance, reaching international premium tire standards.

The launch of Headway’s flagship tire rang fully reflects Doublestar’s determination to develop the Cambodian local market. Tailored for Cambodia’s road condition and diverse demand, these products won high favour among attendees.