Doublestar successfully seized the first channel of European retail market
Recently, Doublestar tire successfully entered the Carrefour channel in Spain, and together with Michelin, Pirelli, Bridgestone and other international top brands to show sales.
Founded in 1959, Carrefour is Europe's favorite supermarket chain, comparable to Wal-Mart in the United States. As the pioneer of hypermarket industry, Carrefour has developed into the largest retailer in Europe and the second largest international retail chain group in the world, with business scope covering more than 40 countries and regions. Carrefour owns 17 large chain stores in Spain, which covers the Iberian area and radiates to the whole pan-European region. With an annual population of 400 million, Carrefour is a perfect channel for product sales and a perfect platform for brand exposure.
It is reported that the Doublestar products sold by Carrefour are mainly DH05, DH02 and DU01 patterns, covering most of the mainstream specifications of the local market, such as 185/65R15, 205/55R16, 225/45ZR17 and so on. Double star brand products with excellent product performance, outstanding appearance design, and world-class product quality, has been widely recognized in the local market.
Recently, in the Spanish market binary successfully locked again in the summer of 2019 orders, local customer said will continue to increase the double star brand in the local propaganda, timely feedback to the local market, together with binary project products, with the help of a binary star enterprise strength and product quality, establish binary for the local leading brand.